Oct 3, 2024 — Albania is capturing the attention of global travelers as it positions itself as a new destination in Europe. Highlighted by “Contiki Tours,” the country is included in a list of ten new trips for 2025, reflecting a growing interest in unique travel experiences that move beyond traditional hotspots.
Louise Levesque, General Manager of “Contiki Tours,” describes Albania as a “hidden gem,” a sentiment echoed by the global organization Mastercard, which ranks it among the top trending destinations. The appeal lies in Albania’s stunning landscapes, rich history, and vibrant culture, attracting a diverse range of tourists, particularly younger generations eager to explore off-the-beaten-path locations.
Tourists visiting Albania will find breathtaking beaches along the Albanian Riviera and the majestic Albanian Alps. The country offers an array of experiences, from ancient cities to unique culinary delights, making it an attractive option for those seeking a blend of adventure and culture. Visitors can even enjoy fresh local cuisine at agritourism farms, where celebrities like Dua Lipa have spent time.
The growing popularity of Albania signifies a shift in travel preferences, especially among younger travelers. “Gen Z” tourists, who have grown up with social media, are particularly drawn to the country’s untouched beauty and cultural richness. With its budget-friendly offerings, Albania is emerging as a viable alternative to more established tourist destinations like Greece and Croatia, which have been overshadowed by the surge in demand for cultural experiences in less commercialized locales.
Levesque emphasizes the importance of travel for young people, stating, “The first experience abroad can be life-changing. It’s something we believe everyone should have the chance to experience.” As Albania embraces this trend, it not only boosts its tourism sector but also showcases its unique cultural heritage, such as iso-polyphony, a traditional form of folk music recognized by UNESCO.
As international travel continues to evolve, Albania stands out as a fresh option for those looking to explore Europe beyond the usual routes. With its captivating landscapes and rich cultural experiences, the country is poised to welcome a new wave of travelers in the coming years.
