RUMBLE, the video-sharing platform popular among conservative and right-wing communities, has taken its next big step in global expansion. The company, led by Canadian businessman Chris Pavlovski, has officially opened a subsidiary for its cloud services in North Macedonia’s capital, Skopje.
This move is part of Rumble’s strategy to grow its infrastructure and bolster its standing as a key player in the world of digital platforms. Pavlovski, who is often seen in the company of major US figures like former President Donald Trump, has developed a strong network of political and business ties, including with the right-wing government in North Macedonia, led by Prime Minister Hristijan Mickoski.
The expansion also ties into Rumble’s broader ambitions in digital services, as the platform positions itself as a free speech alternative to other major social networks. Since its founding in 2013, Rumble has grown its user base significantly, with Truth Social—another right-wing platform co-founded by Trump—also hosted on Rumble’s cloud services.
Pavlovski’s influence in the region isn’t new; his IT company Cosmic Development has operated in North Macedonia since 2013, with a focus on software development. The opening of Rumble’s cloud subsidiary signals further deepening ties between Pavlovski and the country’s government, with discussions of future cooperation on national digital infrastructure projects.
This expansion not only strengthens Rumble’s global reach but also highlights its growing influence in the digital and political spheres.
